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Natalia
Golenkova
Digital Marketing Manager, Consultant
About me
Digital Marketing Manager/ Consultant with a Master's degree in management & over 10 years of hands-on experience in digital/traditional marketing. Google certified professional since 2017, specializing in SEO, PPC ads, social media marketing, email marketing & online reputation management. Has worked with companies across diverse industries, including the highly regulated healthcare sector. Proven track record of leadership within in-house marketing teams, successful management of remote professionals, & expertise in hands-on marketing tasks. Able to build digital presences from scratch, including setting up strategic goals, refining the marketing plans & actively participating in meeting KPIs. Capable of working in highly competitive environments, under pressure & with significant budgets. Able to navigate compliance with the legal requirements of HIPAA, ADA, WCAG, copyright & Legit Script.
Open to full-time roles or long-term contracts on a remote or hybrid basis. Green Card holder as a political asylee & leader of Putin's opposition. Enthusiastic scuba diver, novice long-distance runner & passionate tea lover.
Contact
natalia@dmarketergolenkova.com
(201)562-7052
322 Bogert Ave,
Ridgewood, NJ, 07450
dmarketergolenkova.com
Skills

Bilingual: English & Russian, IQ 125

General skills: Microsoft 365, G-Suit, AutoTask, LibreOffice, PDF-filler, Trello

Website design: HTML, CSS, WordPress, Wix, Canva, Figma, Elementor, slider Revolution, Divi builder, Medsol builder, Beaver builder

SEO: Moz, Ahrefs, SemRush, SpyFu, Long Tail Pro, Majestic, Wordai, Google API, IP Vanish, Agency Analytics

Local SEO: Google Business profile, Bing Places, Advice Local, Syn Up, Yext

PPC Ads (Google/Bing certified/Google Partner): Google Ads Editor, Google Ads, Bing Ads, Yandex Commander, Amazon Merchant Center

Social media marketing & content building: FB, Instagram, In, Blog2Social, CopyScape, TextBroker, I-writer, Article builder, Buzzsumo, ChatGPT & other Open AI resources

Email skills: Mailchimp, Constant Contact

Reputational marketing: Google Alerts, How Social, Social Mention, Mentionlitics, Medium, Vocal. Able to distribute press releases/articles to the top national/regional media via prlog.org, pr.com, onlineprnews.com, newswirenext.com, businesswire.com, cision.com, icrowdnewswire.com.

Analytics: Google Search Central, Google Analytics, Google Search Console, Agency Analytics, Bing Webmaster Tool, Yandex Metrika, Vcita

Publications

Natalia Golenkova (2023). What Works Online. KDP

Medium, 2019-Present. Contribute articles on digital marketing at natalia-golenkova.medium.com

Vocal Media, 2021-Present. Contribute articles on digital marketing at vocal.media/authors/natalia-golenkova

Experience
February 2019 - Present

DIGITAL MARKETING MANAGER, DCS, Corp., NJ, USA

Actively managed digital marketing accounts for over 30 clients within the agency division, overseeing & directly participating in tasks such as website design/development, SEO, local SEO, PPC advertising, & content creation/distribution. Set up digital marketing goals & marketing plans for the clients. Collaborated with in-house sales, IT departments while also managing a remote team of web designers and developers. Achieved significant cost savings, reducing digital marketing expenses by 60%, and improved customer satisfaction. dcsny.com

June 2017 - January 2023

DIGITAL ADVISOR, DIMACO WEB, LLC, NJ, USA

Managed "white-label" full-stack digital presence services for small marketing agencies. Directed the development & execution of comprehensive digital marketing strategies, ensuring the achievement of clients' goals. Led a team of experienced remote freelancers to deliver high-quality digital solutions & maintain positive ROI. dimacoweb.com

January 2018 - 2023

DIGITAL MARKETING CONSULTANT, John Dunham & Associates, FL, USA

Developed & executed digital marketing strategies, collaborating with in-house & remote teams to increase web traffic, generate leads & enhance brand visibility. Utilized analytics tools to assess performance & make data-driven decisions. Managed SEO, SMM, EMM and content marketing, including press release distribution & while staying current with industry trends. guerrillaeconomics.com

2018 - 2022

CONTRACTED/SUBCONTRACTED DIGITAL ADVISOR:

Overland (Mental Health Services, CA), Lifecape Recovery (Mental Health IOP & PHP, CA), CNV Detox (Detox, LA), Beldock & Saunders (Law Firm, NY), Crosspointe Recovery (Rehab, CA) 310 Recovery (Outpatient Rehab, CA)

2017 - Present

VOLUNTEER WORK Jewish Family & Children's Services, NJ, USA

Visit elderly members, primarily Holocaust survivors with Russia/USSR backgrounds. Assist in the operation of the food pantry. jfcsnnj.org

Education
2015 - 2023

Google Partner since 2019, Yandex Direct/Metrika certified since 2015, Google Ads/Bing Ads/Analytics certified since 2017

2008 - 2011

The Open University, Milton Keynes, United Kingdom

Master's degree in Management

1998 - 2003

Orel Technical University, Orel, Russia

Completed Russian law program with Summa Cum Laude, equivalent to a US Juris Doctor (JD).

Ready to discuss work opportunities.
Drop me a line!






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    phone icon Phone +1(201)562-7052
    phone icon Email natalia@dmarketergolenkova.com
    phone icon Address
    322 Bogert Ave,
    Ridgewood NJ 07450
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